{"id":3450,"date":"2024-02-05T10:47:57","date_gmt":"2024-02-05T09:47:57","guid":{"rendered":"https:\/\/valvosacco.com\/?p=3450"},"modified":"2024-03-22T10:07:45","modified_gmt":"2024-03-22T09:07:45","slug":"new-brand-identity","status":"publish","type":"post","link":"https:\/\/valvosacco.com\/en\/news\/new-brand-identity\/","title":{"rendered":"Evolution in Continuity: Valvosacco Chooses a New Corporate Image"},"content":{"rendered":"<p>Valvosacco has decided to update its brand identity. The change was deliberate, aimed at enhancing the company&#8217;s identity and history, while modernizing its image to emphasize values\u2014especially its commitment to environmentally sustainable production\u2014that have always characterized it.<\/p>\n<p>The rebranding includes the adoption of a new logo, accompanied by the &#8220;Ecosack since 1968&#8221; pay-off. The logo, modern and forward-looking, features a stylized depiction of a sack, enclosing a graphic element that resembles a leaf but also the letters V and S, harkening back to the old brand and thus, the company&#8217;s history. The darker element extends to the border of the lighter field, symbolizing the valve and representing Valvosacco and what the company produces comprehensively. The choice of color also holds significance: the shades of green evoke the commitment to a sustainable future that has always characterized the company.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3445 aligncenter\" src=\"https:\/\/valvosacco.com\/wp-content\/uploads\/2024\/03\/VideoRebranding_NEW-ezgif.com-crop.gif\" alt=\"\" width=\"1100\" height=\"320\" \/><\/p>\n<p>Along with the adoption of the new image, Valvosacco has decided to completely revamp\u2014both in its graphical aspects and, to some extent, in its content\u2014its website: the new site features content that highlights the <a href=\"\/en\/company\/\">Valvosacco Method<\/a> and its natural <a href=\"\/en\/environment\/\">commitment to sustainability<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valvosacco has decided to update its brand identity. The change was deliberate, aimed at enhancing the company&#8217;s identity and history, while modernizing its image to emphasize values\u2014especially its commitment to environmentally sustainable production\u2014that have always characterized it. The rebranding includes the adoption of a new logo, accompanied by the &#8220;Ecosack since 1968&#8221; pay-off. The logo, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evolution in Continuity: Valvosacco Chooses a New Corporate Image - Valvosacco<\/title>\n<meta name=\"description\" content=\"Valvosacco has decided to update its brand identity. The change was deliberate, aimed at enhancing the company&#039;s identity and history.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valvosacco.com\/en\/news\/new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution in Continuity: Valvosacco Chooses a New Corporate Image - Valvosacco\" \/>\n<meta property=\"og:description\" content=\"Valvosacco has decided to update its brand identity. 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